Open your imagination with the exciting, milk-changing experience in every box of Kellogg’s Froot Loops Willy Wonka Berry-licious Breakfast Cereal! Inspired by the classic movie Willy Wonka and the Chocolate Factory, this milk-changing cereal flavors milk to taste like sweet, fruity berries while transforming the color to purple.

Froot Loops are one of the most popular and famous cereals to come out of America! Taste the iconic coloured loop cereal, and eat a rainbow for breakfast, lunch, dinner or dessert!