Bigga . It is a word that fills one with pride and exudes self-belief and confidence. Bold, bubbly, colourful and effervescent – BIGGA Soft Drink is everything Jamaican.

The product was the first locally made beverage that was developed by The Jamaica Drink Company – A subsidiary of The Wisynco Group Limited in 1996. Its colourfulness and vibrancy epitomizes the Jamaican people and as such the product has often been aligned with nationalism.