Goldfish Crackers have been an American favourite for over 50 years. Whether it's filling bowls at children's birthday parties, or accompanying the family on a picnic, Goldfish Crackers remain a party favourite. But for some that wasn't enough. Cracker scientists at Pepperidge Farms have found a way to make your usual boring cheddar crackers look a lot more like a breakfast cereal or an elaborate pet food with the a whole host of colour. The same rich cheddar flavour you're used to, but with some rainbow squeezed in.