Umaibo is a traditional Japanese snack that has been available for over 40 years. Meaning "delicious stick", each Umaibo is a cylindrical puffed corn snack full of flavour. Try one and find out why it's one of Japan's favourite snacks!

These Umaibo are Sugar Rusk flavour. Sugar Rusk is a Japanese sweet made of toasted bread with a caramelised sugary butter topping.

Allergens: This product contains dairy, egg and glucose.

Ingredients: corn (not genetically modified), vegetable oil, sugar, skimmed MILK powder, bread crumbs, dried EGG yolk, salt, flavoring, modified starch, sweetener [sucralose (E955)].