Mountain Dew is a carbonated soft drink noted for its vibrant yellow-green colour and typically high caffeine content compared to other sodas, Mountain Dew boasts a uniquely citrusy flavour profile. The beverage has expanded its brand over the years to include a variety of other flavours and limited-edition releases, such as "Code Red", "Voltage", and "Baja Blast". Additionally, Mountain Dew is well-known for its adventurous and high-energy advertising, often sponsoring extreme sports events and athletes, positioning itself as a beverage for those with an active, adventurous lifestyle. This branding has led to a strong, enthusiastic consumer base, ensuring its position as a staple within the soft drink industry.