The candy that broke TikTok. Cadbury Pascall Clinkers are chocolate-coated candies with a crunchy, colorful centre in pink, yellow or green. Originally an Australian classic, the viral Clinker Challenge turned them into one of the most talked-about snacks on social media, causing supermarket shelves to empty across Australia and sparking a worldwide hunt for this hard-to-find treat. Now available here at Poppin Candy and ready to be devoured.
If you have been anywhere near TikTok lately, you have probably seen the Clinker Challenge. The rules are simple: bite into a Cadbury Pascall Clinker, reveal the colour inside, and whatever colour you get decides your fate. Pink might mean you text your ex. Green could mean you book a spontaneous holiday. Yellow? Maybe you have to swap name badges with your coworker for the rest of the day. The videos racked up millions of views and turned Clinkers into one of the most viral snacks of 2025.
The hype got so intense that sales jumped over 250% in Australia, completely wiping out supermarket stock and leaving fans scrambling. Because Clinkers were traditionally only sold in Australia, international TikTok users had to go hunting online, and import prices shot up. Then UK retailers like B&M started stocking them, which kicked off a whole new wave of in-store hunting videos and Clinkers content across social media.
Beyond the trend, they genuinely slap. Each Clinker is a nugget of smooth Cadbury milk chocolate wrapped around a hard, crunchy candy centre. Think of them like Smarties in reverse: chocolate on the outside, crispy candy on the inside. The three centre colours (pink, yellow and green) each have a subtle fruity sweetness that plays off the rich chocolate coating. They are the kind of snack that works whether you are playing the challenge with mates, snacking solo, or looking for something a bit different to bring to a party.
PLEASE NOTE: Chocolate bloom can be experienced with Clinkers due to the incredibly heat in Australia. Chocolate bloom makes the chocolate look white, sometimes speckled, in areas, but it's completely fine and safe to eat, and the chocolate is still just as tasty! It's simply fat/sugars that rise closer to the surface, - it's caused by changes in heat/humidity and is common in hot climates such as Australia, India, etc.
Ingredients & Nutrition:
Sugar, MILK solids, cocoa butter, glucose syrup, cocoa mass, glaze (gum arabic (E414)), starch (from WHEAT, MAIZE, tapioca), emulsifiers (SOYA lecithin (E322), polyglycerol polyricinoleate (E476)), colours: E100, E120, spirulina, flavourings
May contain PEANUTS and TREE NUTS.
| Nutrient |
Per 100g |
| Energy |
2045 kJ / 489 kcal |
| Fat |
20.3 g |
| – of which saturates |
12.8 g |
| Carbohydrate |
71.7 g |
| – of which sugars |
69.6 g |
| Protein |
4.8 g |
| Salt |
0.12 g |