The origins of Hi-Chew began in Japan when Taichiro Morinaga had the desire to create an edible kind of chewing gum that you didn't need to take out of your mouth - reputed to be unacceptable in Japanese culture.

These Hi-Chew Fruit Chews are taffy like candy - soft, sweet and irresistible! With Banana, Mango and Melon to select from no matter which flavour you choose, you're in for a long-lasting, mouth-watering treat! Immensely fruity, intensely chewy candy!