The cola category has been around for over a century. While it's had its share of flavor and packaging innovation, one thing has remained the same since the category's inception – the bubbles. Pepsi is taking on its most ambitious feat yet, reimagining the cola experience with a massive innovation - Nitro Pepsi.

Nitro Pepsi is the first-ever nitrogen-infused cola that's actually softer than a soft drink – it's creamy, smooth and has a mesmerizing cascade of tiny bubbles topped off by a frothy foam head.

Nitro Pepsi will have you reconsider what you know about cola. Smaller bubbles, also infused with nitrogen, create an unbelievably smooth, creamy texture made possible by a unique widget placed at the bottom of every can. This is the first time this type of widget technology, often seen in beer and coffee products, is being applied to the cola category and creates the frothy, foamy, smooth texture unique to Nitro Pepsi. It does not look and taste like a traditional cola or soda, and in fact, it's best consumed differently as well.

While Nitro Pepsi is enjoyed from the can, there are a few steps you can take for optimal consumption. Nitro Pepsi is:

• Best served cold, ideally without ice
• Best "hard poured" or fully inverted into a tall glass
• Best enjoyed sipped directly from the glass (rather than through a straw), allowing the unique foam head to leave a frothy, foamy mustache

Nitro Pepsi is available in two delicious flavours: Draft Cola and Vanilla Draft Cola.